FFØR

FFØR

Beautiful hair with a clean conscience. That is FFØR’s mission in its journey to provide hair care products. FFØR is the conscious hair choice as their products are free from: anything harsh or harmful, anything wasteful or damaging and anything unkind or cruel. FFØR maintains a mantra of looking and feeling good while doing good for the environment around you. This has led them to use natural ingredients and fully recyclable materials wherever possible, to always be vegan and cruelty-free and to only use ethically sourced ingredients that are ultra gentle on the hair. That is great hair without disrespecting the planet.

 

Beautiful hair with a clean conscience

FFØR lives by three simple rules:

1. DO GOOD

Environmentally aware in everything. Transparent and truthful. 100% vegan and cruelty free. Ethically sourced ingredients in fully recyclable bottles, jars and tubes, made from PCR materials.

2. LOOK GOOD

We believe in natural beauty. We are supportive of beauty without stereotypes. We believe in beautiful hair, in offering formulas that care for hair and support self-expression.

3. FEEL GOOD

We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We do everything we can to be as environmentally, ethically, morally and sustainably responsible as it’s possible to be. That is great hair without disrespecting the planet. That is FFØR.